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About The Author

Debra Ashton has had a stellar career in planned giving since 1975. If you know the words “planned giving,” you know her name and her book, “TheDebra Ashton Blue Bible” of planned giving, first published in 1988. Generations of new and experienced planned giving officers have relied on her wise advice and keen insight on creating and running a planned giving program that really works!

Debra runs one of the top three, exclusively planned giving consulting firms in the nation. She has consulted to every type of nonprofit—educational, health, environmental, social service, religious, you name it. They all come to her to learn not only WHAT to do, but HOW TO DO IT.

She knows how to take a planned giving office from the doldrums at the very bottom to the heights of success with millions of dollars in closed and matured gifts. She accomplished that for Boston College, Boston University, Wheaton College, and WGBH in Boston.

And she has painstakingly put that wealth of expertise into her book, not once, not twice, but three times with this Revised Third Edition. As she has gained insight through the years from her own professional positions and in her consulting role with clients, she has shared the depths of her secrets to success, no holds barred. She doesn’t just tantalize the reader with highlights or half-information. She gives you all the goods….every single thing you need to know to start, operate and succeed in planned giving.

The most valuable thing about Debra’s wealth of information is that it is EASY TO READ, and, if you will do the simple things she suggests, it will GUARANTEE YOUR SUCCESS. Don’t pass up her knowledge and wisdom--in a format that is AFFORDABLE to every nonprofit and development officer. YOU DON’T HAVE TO BE EXPERIENCED TO LEARN FROM HER BOOK. She gives you her experience from her heart so that the very beginner can benefit from her, and the wizened old planned giving officer will glean more than just a little new knowledge. It’s the A to Z of planned giving.

Debra is a long-time friend of so many of us in planned giving. She is a sought-after speaker and consultant. Her writing style is crystal clear, her speeches engaging and her commitment to professionalism beyond compare.

Take it from me—you could have no better a mentor than Debra Ashton.

~~~~Lynda S. Moerschbaecher 2003

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